Customer story
How Prosperity Behavioral Health went from zero inbound to a dozen leads a month
Fintech / Healthtech A fintech serving behavioral health providers started from a standing start on organic and built a steady inbound channel that now brings in high-ACV, in-ICP buyers.
When I started, there were no inbounds, no landing pages, no service pages, no proof points. We were starting from ground zero. Within about three months of the real work, we went from zero inbound leads to half a dozen to a dozen a month, and prospects tell sales they found us through ChatGPT.
The challenge
Prosperity Behavioral Health sells financial technology and services to behavioral health companies across the US, helping them handle billing, manage their books, understand their financial performance, and plan for growth. The company started in 2017 and was still in startup mode when James Furbush joined as VP Marketing in August 2025.
His audit turned up the same problem everywhere he looked: they were starting from zero.
“There were no inbounds to speak of. No landing pages, no service pages, no proof points. There was literally nothing. We had no trust and no visibility on either Google or the LLMs.”
Paid could get someone to the website, but there was nothing there for a visitor to latch onto, and no reason to trust that the company could do what it claimed.
What we changed
We started at the bottom of the funnel, with the money keywords real buyers search when they are close to a decision, then worked upward. The first stretch was foundational work that does not make headlines but has to exist.
| Priority | What it looked like in practice |
|---|---|
| Foundation first | Built out the service, industry, and landing pages the site was missing entirely |
| Bottom-of-funnel focus | Targeted high-intent terms that deliver at-bats for sales, not just top-of-funnel traffic |
| Trust and proof | Added the proof points and structure a considered, high-ticket buyer needs to see |
| Convert the visit | Revamped navigation and blog design so visitors can easily find contact and book a demo |
| AI search visibility | Structured content to be surfaced and recommended in ChatGPT and other LLMs |
James ran the account as a solo marketer, so the work was handled as a low-touch managed service: one Slack check-in a month, a plan he could approve with minor notes, and a team that executed without hand-holding.
The outcome
Within roughly three months of the core work going live, inbound went from zero to somewhere between half a dozen and a dozen leads a month. Prospects now tell the sales team they found Prosperity through ChatGPT and other LLMs. One buyer said the same niche industry searches kept surfacing Prosperity over and over until they decided they had to talk.
The leads are the right ones. Around 90% of inbound sits inside the ICP, which matters for a business where the average deal runs $150,000 to $200,000 and some pass $500,000. These are considered, high-research purchases, so an inbound that arrives already educated is a strong signal.
“The value in my mind is unsurpassed. You consistently deliver month over month without me having to hold anyone’s hand. I can’t imagine anyone doing a better job.”
It is a marathon rather than a sprint, but the qualitative feedback from sales and the quantitative lift in leads both point the same way.
