AI recommends your competitors.
A buyer asks ChatGPT for the best tool in your category. It names three competitors. You're not one of them.
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Get the 90 days to revenue AI SEO playbook & video.
The bottom-of-funnel SEO & AEO plan we run for 50+ B2B and SaaS companies. It took VerifyTreatment from 5 organic demos a month to 32, starting from 100% outbound.
Free. No call, no credit card. 2,947+ B2B marketers read it.
- The core pages that close deals
- First demos inside 90 days
- Proof your CEO accepts
- Run it without a content team
Are these struggles familiar?
Traffic up. Pipeline flat.
Sessions are up 40%. Demo bookings haven't moved. Sales still runs on outbound.
A chart, not a number.
Your CEO asks what SEO brought in last quarter. All you can show is a traffic chart.
No list of what to fix first.
You know BOFU pages and AI answers are where deals start now. Nobody's handed you the list of what to fix first.
You're not working too little. You're working the wrong 200 pages.
The outcome
Three things this playbook gets you.
Rank where buyers search
Comparison, alternatives and "best X for Y" pages. The terms someone types with budget approved, not a browser open and a vague problem.
Get cited, not just indexed
Structure pages so ChatGPT, Claude, Perplexity and AI Overviews can lift a clean answer straight out of them and name you.
Prove it in pipeline
Attribution that holds up when most demos log as direct. Walk into the next review with a number, not a chart.
The framework
90 days. Four phases. One page a week.
No content team, no six-figure retainer, no waiting a year to find out if it worked.
01
Days 1 to 14
Pick your core pages
Bottom of funnel only. Alternatives, vs, best X for Y, integrations. Ignore search volume entirely.
What you get
A shortlist you can defend to your CEO, and 200 keywords you never think about again.
02
Days 15 to 45
Publish weekly
Written by someone who's been on a sales call. Name competitors. Show the product. Take a position.
What you get
Pages live that a buyer would actually finish reading, not skim and bounce.
03
Days 46 to 70
Make it quotable
Answer blocks, comparison tables, schema. Format so an LLM can lift a clean answer out of the page.
What you get
Cited in AI answers, not just indexed. Chattermill went from a 20% to an 80% mention rate doing this.
04
Days 71 to 90
Attribute it
Self-reported attribution on the demo form. Ask how they found you, because analytics won't tell you.
What you get
A pipeline number with SEO's name on it. The end of the "is SEO working?" conversation.
5 → 32 VerifyTreatment demos a month from organic, starting from 100% outbound
2x Kubaru qualified demo requests, doubled in a single quarter
20% → 80% Chattermill AI search mention rate, with an enterprise RFP invite roughly every two weeks
10x Fibbler organic traffic in months, with signups from month one
Want the plan behind those numbers?
The full playbook, plus the video where Sam walks through the plan. Free.
Client results
What this looks like in practice.
Four B2B companies, four different starting points. Watch the founders and marketing leads talk through what actually happened to their pipeline.
20% → 80% AI mention rate
How Chattermill went from invisible to cited in ChatGPT and Gemini
Georgi Mirazchiev Head of Demand Generation · Chattermill Watch case study →
5 → 32 Demos per month
How VerifyTreatment 5x'd demos without adding headcount
Luis Perdomo Director of Marketing · VerifyTreatment Watch case study →
2x Qualified demos in a quarter
How Kubaru doubled demos and flipped to organic-led growth
Tyler Ball Co-Founder · Kubaru Watch case study →
10x Organic traffic
How Fibbler 10x'd organic traffic and started getting quoted by ChatGPT
Adam Holmgren Founder + CEO · Fibbler Watch case study →Not sure where to start?
Pick your biggest problem. The playbook tells you which phase to run first.
"I've got 200 keywords and no idea which ones matter."
Phase 1"We publish constantly and nothing converts."
Phase 2"ChatGPT recommends our competitors, not us."
Phase 3"My CEO doesn't believe SEO is working."
Phase 4What readers say
"Nice to meet you Sam. Your SEO for B2B guide is excellent."
"This advice actually works! We churned out 1 blog p/w on a super competitive category & ranked #1 organically within 3 months."
"I'm going to start calling you David, cause you're out here slaying Goliaths!"
"SEO is by far my least confident area & I take more away from your post every day than I ever have from a course."
"Sam Dunning's guide is solid folx."
"SEO is dead (except for when Sam Dunning helped me rank our money keyword in like 50 days)."
Before you hand over your email.
Is this really free?
Yes. No call, no credit card, no "book a demo to unlock".
How often do you email?
Every weekday. One short, actionable play per email. Unsubscribe any time.
Is this a pitch in disguise?
No. The occasional email mentions working with us. The rest is the actual work.
Who's it for?
B2B marketers and founders who own pipeline. Not agencies looking for clients.
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Free. No call, no credit card. 2,947+ B2B marketers read it.
