Growth programmes for B2B companies.

Money keywords and prompts

The terms and buyer prompts we go after

The commercial keywords and AI buyer prompts your programme is built around, weighted by commercial value rather than search volume. You get a clear view of where the demand is, who owns it today, what it is worth if you take it, and the order we go after it in. Higher tiers cover more terms, products and markets.

Content pieces

Each piece is 1–3k words, written by us

Comparison pages, alternatives pages, use-case pages and commercial articles: the pages buyers land on when they are ready to evaluate. Each piece is researched and executed for you by our system, editors and team with a full round of revisions included. If you have your own writers, we can supply briefed outlines instead. Bottom and mid funnel first, deliberately. We move to top-of-funnel once the commercial terms are exhausted.

Link credits

1 link credit = 1 backlink. 2 link credits = 1 listicle mention

Link credits are how we measure authority building. Earned through manual outreach (guest posts, listicles, review sites and brand mentions) on DA50+ sites your buyers actually read, and pointed at the pages competing for your most contested terms. No link farms, no PBNs, no bulk placements on irrelevant domains. Volume scales with the programme.

CRO heatmaps

See where buyers drop off on your key pages

Heatmaps show where buyers click, scroll and leave on your commercial pages, so we fix conversion leaks as well as traffic. Included from Gold upwards.

Fast on-boarding

Questionnaire, kick-off call and a knowledge base built from your own material

A questionnaire that takes 30 to 40 minutes, a kick-off call, and access to your analytics, Search Console and CRM. Where possible we plug into your sales call recordings and any internal knowledge you already have, such as positioning docs, battlecards and objection handling.

All of it becomes a knowledge base we write from, which is why the content sounds like your company rather than a generic agency draft. We're shipping in month one, not ramping up.

Competitor review

Who currently holds the demand you want, and which positions are vulnerable

Before we write anything, we map who is currently taking the demand you want. Which competitors rank for your commercial terms, which pages are doing it, where their authority comes from, and which of those positions are actually vulnerable. This is where the content plan comes from. You're taking ground someone already holds, not guessing at keywords in a vacuum.

Quick wins analysis

Rankings and pages you already have that are one push from converting

Most sites are sitting on rankings they never converted. Pages in positions 4 to 15 that are one push from page one, commercial pages that get traffic but were never optimised to convert, and existing content that's decayed since it was published. If your site has SEO equity, this is what produces movement inside 90 days while the net new content compounds behind it.

Revenue-driving content calendar

Every page mapped to buying intent and planned a month ahead

Every page mapped to buying intent and planned a month ahead, so you always know what's coming and can plan launches, campaigns and sales enablement around it. The roadmap flexes. If something is producing revenue faster than expected, we reallocate output toward it rather than defending a fixed quota.

Competitor displacement

Going after the positions your competitors currently hold

Going directly after the positions your competitors hold rather than settling for the terms they ignored. At entry level that means building against the gaps the competitor review surfaced. Higher tiers run dedicated campaigns on contested head terms and on the AI prompts where a rival is currently the named answer.

AI Search optimisation

Being the company cited when buyers ask ChatGPT, Perplexity or AI Overviews who to shortlist

A growing share of B2B buyers now ask ChatGPT, Perplexity or Google's AI Overviews who to shortlist before they ever open a search engine. This is the work of making sure you're the company named in that answer.

It covers entity and schema markup so engines can parse who you are and what you sell, content structured for extraction (clear definitions, direct answers, comparison tables), and tracking of how you currently appear across each engine. Higher tiers add tracked buyer prompt sets monitored monthly, active placement on the third-party sources those engines pull from, and going after prompts where a competitor is currently the named answer.

Technical SEO improvements

Crawlability, indexation, speed and structure, worked continuously

Crawlability, indexation, site speed, page structure and the technical issues quietly capping what your content can achieve. Identified in the first weeks and worked through continuously, not a one-off audit PDF you file and forget. We give your dev team a prioritised list, or handle it for you through our website support add-on.

Internal linking strategy

Moving authority to the pages that need it and buyers to the pages that convert

How authority moves around your site. New pages get linked from the pages that already have equity, related content gets clustered so search engines and AI engines understand your topical depth, and buyers get a path from the article they landed on to the page that converts. Small work, disproportionate effect on how fast new pages rank.

Your lead strategist and bi-weekly calls

Senior SEOs owning your programme end to end. Never juniors

A dedicated lead strategist owns your programme end to end, supported by senior SEOs and B2B specialists. Not junior account managers, and not an offshore content mill working from a keyword list. You speak to them on bi-weekly calls, with Slack and email in between. This is the same on every programme. Senior strategy doesn't scale down with the retainer.

Slack updates and pro-active recommendations

Day-to-day access, weekly recommendations and algorithm update briefings

A shared Slack channel for day-to-day access, not a ticket queue. Updates go out as results land rather than getting bottled up into a monthly report, and you get proactive recommendations on your site, content and search visibility every week. When Google ships an algorithm or core update, you hear what it means for you before you have to ask.

Monthly growth roadmap

Built from what performed last month, not a static strategy deck

What we're doing next month and why, reviewed on your bi-weekly call. It's built from what performed the month before, so the plan responds to results rather than restating the same strategy deck for six months.

Custom Looker Studio dashboard

Live attribution through to conversion events and pipeline

Built for your business, connecting search performance through to conversion events and pipeline rather than traffic and rankings in isolation. It's live, so you're not waiting on a monthly report to answer a question in a board meeting. If your leadership team wants a specific view, tell us on the call and we'll build it in.

Dedicated senior account leadership

Named senior leadership on your programme

Senior account leadership named to your programme, in the room for planning and available to your executive team directly.