Customer story
How VerifyTreatment went from 5 to 32 demos a month with SEO and AI search
Healthtech / RCM An outbound-first healthtech company built a new inbound channel from near-zero organic, and saw its first demos inside 30 days.
Right now in our CRM it's 'how'd you hear about us? ChatGPT.' 'How'd you hear about us? Google AI Overview.' People are finding us in the LLMs thanks to what you've done. And the demos coming in are more enterprise, so it's actually shifted how we look at the whole market.
The challenge
VerifyTreatment handles verification of benefits for behavioral health providers, and is now expanding into full revenue cycle management for other medical facilities. The team had built the business almost entirely on outbound. A strong sales team ran the calls, cold emails, and LinkedIn outreach, and that was the main driver of pipeline.
Organic was, in their words, “very bare.” It was never something they leaned on. But they knew inbound leads tend to arrive more qualified, and they wanted a second engine.
“If someone is looking for your service, finds you, and books a demo, that’s a very qualified lead. The goal was to create another silo of leads we could capitalise on.”
What we changed
We took SEO and AI search on as a managed service. The site was already primed, with a set of product pages sitting dormant, so we put those to work and built out the rest of the content engine around what actually drives revenue.
| Priority | What it looked like in practice |
|---|---|
| Solution-based content | Pages built around the real pain points of the ICP, not keyword targets for their own sake |
| Competitor and comparison pages | ”Us versus them” content aimed at buyers already close to a decision |
| Product pages | Existing dormant pages restructured to convert the traffic they were earning |
| AI search visibility | Content structured to be surfaced and recommended inside ChatGPT and Google AI Overviews |
The focus was never rankings for their own sake. It was on what makes a prospect commit to a demo.
The outcome
The results came fast. October sat at five or six demos. November hit 12. December doubled that to 26. By February the organic silo was producing 32 demos, with 29 in March. That is roughly a 5 to 6x increase in monthly demos, and the first movement showed up inside 30 days, the quickest time-to-value we have driven for a client.
The channel also changed how the company sees its market. Buyers now cite ChatGPT and Google AI Overviews when asked how they found VerifyTreatment. Ranking for broader terms has pulled in enterprise demand and adjacent verticals beyond addiction treatment, including a large ophthalmology facility, opening a genuine move up market.
“It’s not about rankings or keywords. It’s about what makes that prospect click ‘I’m interested in a demo.’ That’s a big commitment, and if the content drives that action, it’s very valuable. That’s where you thrive.”
The goal now is 50 opportunities a month from organic, and the momentum is pointing there.
