Break free from sh*t B2B marketing.
YouTube sits at the bottom of your marketing backlog. You know it matters, but the team can't make the time to script, film, edit, and optimize it. We take the entire channel off your plate so it starts producing pipeline.
Not ready? Grab our 90 days to revenue SEO playbook
50+ B2B SaaS companies trust us to build pipeline
YouTube is still a massively neglected channel for B2B SaaS companies. And the companies that are winning aren't staying surface level or creating content based on guesswork. So drop the generic ads, demo videos, and recycled advice.
At Breaking B2B, our SaaS YouTube marketing framework combines customer research with competitor and channel analysis. That builds a strategy where your brand offers more value than anyone else creating content in your space.
Stand out with full value playbooks and strategies that build trust with your ideal customers.
Pricing
Plans start at
$6k+ /mo
(£4,500+ per month)
Average spend for a fast-growth B2B SEO program is $7k+ monthly.
What's included
What we do
We're the SaaS YouTube marketing agency to run your channel end to end, while you focus on closing the deals your videos bring in. Here's our process.
We start the same way we approach B2B SaaS SEO. We create bottom-of-funnel videos that target your ICP and their pain points.
We handle production from start to finish, designing YouTube videos to engage and convert your target audience.
We track performance data, but care most about growth metrics that matter to your business.
Our approach
Most agencies start with awareness content for views and subscribers, hoping it eventually drives pipeline. We do the opposite.
See the best YouTube Marketing Strategy for 2026Strategy
We find the exact search terms your buyers type into YouTube when they have a problem your product solves, from comparison queries to "how to solve X" searches and product walkthroughs.
We build your content calendar around those terms, starting with bottom-of-funnel queries that often have low competition but high conversion rates, so your videos can rank fast and drive demos within months.
Benefits
Everyone is on YouTube. It's more than just another traffic channel. 50.9% of B2B decision-makers use YouTube to research products before talking to sales, and in a three-month window, 88% of B2B buyers watched videos for product research.
Google also regularly surfaces YouTube results, giving optimized videos two chances to rank. B2B companies using video marketing grow revenue 49% faster, and 52% of B2B marketers name video their highest-ROI content type.
Outcomes
We've helped 50+ B2B SaaS companies turn organic channels into pipeline. Our approach to SaaS YouTube marketing has already driven measurable results across SEO and AI search.
The B2B Playbook hit #1 on Google in 67 days and closed 8 deals from roughly 120 sessions. VerifyTreatment went from 5 to 32 monthly demos, with the first demos landing in 30 days. RB2B saw +77% non-branded traffic in 6 months after we built SEO from zero.
Track record
Sam Dunning, our founder, hosts the Breaking B2B podcast with 494+ episodes on B2B marketing, SaaS growth, and SEO. We have built our own audience on YouTube and across platforms, so we know firsthand what it takes to create video content that B2B buyers actually watch.
We'll run the same strategies and playbook we use for you.
YouTube experts on what successful videos get right, and how to improve on it.
Really nowadays, it doesn't work when you're just staying surface level. Everyone can create content like that.
Our offer
We offer tiered pricing, ranging from $6k to $20k+ per month, on six or twelve month programmes.
Testimonials
"Right now in our CRM it's "how'd you hear about us? ChatGPT." "How'd you hear about us? Google AI Overview." People are finding us in the LLMs thanks to what you've done. And the demos coming in are more enterprise, so it's actually shifted how we look at the whole market."
"You were the one that made sense to me because you were kind of the highest status individual in the space in my head. I would say you guys are incredibly professional and very responsive. The process has been fluid, and there has not been a hitch at all."
"We said let's hope this works out nicely, and it absolutely has. I've been blown away. I really saw the difference when we made it to the top 3 positions, and then even more so when we hit that first #1. I'm absolutely stoked at the outcome. I knew you were good, and you gave me a terrific process to follow. It was really, really actionable."
FAQs
The highest-performing B2B YouTube content tends to be bottom-of-funnel videos your buyers actively search for when evaluating solutions. That means comparison videos, product walkthroughs, "how to solve X" explainers, and use-case breakdowns.
We'd typically recommend starting with 4 videos per month to build momentum. But the right cadence depends on your goals, budget, and category competition. We'll tailor the plan during the strategy phase.
That's completely fine. Plenty of effective B2B formats don't require anyone on camera, including screen recordings, product walkthroughs, animated explainers, and slide-based videos. We'll figure out what's right for your audience and your team's comfort.
YouTube won't replace paid overnight, but it compounds in a way paid never does. A video that ranks for a commercial-intent search term keeps driving views, clicks, and demos month after month without additional spend. Over time, that organic compound effect can meaningfully reduce your dependence on paid channels.
It's best for B2B SaaS companies with product-market fit and existing demand to capture. If your buyers are already searching for solutions in your category, or looking up your competitors, YouTube gives you another channel to reach them.
Book a 30-minute call with Sam to find out how YouTube marketing can drive demos and revenue for your B2B SaaS company.
