Technical SEO
Features in JavaScript tabs. Pricing loaded client-side. Google renders half of it, ChatGPT extracts none of it, and you lose the comparison before it starts.
Not ready? Grab our 90 days to revenue SEO playbook
Acme plans and features
<h1>Acme plans and features</h1> <div id="tab-root"></div> features never render no pricing in the HTML no integrations found <script src="/bundle.js"></script>
50+ B2B SaaS companies trust us to deliver sales pipeline
You've published for a year. The writing is good. Nothing moves, and no one can tell you why.
New site went live. Traffic halved. Six months on, you still haven't got back to where you were.
Buyers ask ChatGPT to compare your category. It quotes three competitors' spec pages, not yours.
The last agency delivered a spreadsheet, invoiced, and left your dev team to figure it out.
You don't have a content problem. You have a plumbing problem.
What we do
A broken canonical on your comparison page beats 400 missing alt tags, every single time. We work in that order.
Search engines have a budget for your site. Most B2B sites burn it on filtered URLs, stale programmatic pages and parameters nobody should ever see.
Your highest-intent pages are often your least readable. Features behind tabs, pricing loaded client-side, integrations inside an accordion.
Authority flows through links. On most B2B sites it pools in the blog archive and never reaches the pages that actually close deals.
The fixes that help Google help ChatGPT, Perplexity and AI Overviews. Clean entities, clear answers, facts an engine can lift without guessing.
The unglamorous half. Fast pages convert better and survive algorithm updates, and a botched migration undoes years of work in a weekend.
Our process
If we're still talking about technical debt in month five, we've failed. Front-load it, then spend the budget on pipeline.
Full crawl, log file review and render testing across your commercial pages. We separate what's broken from what's merely imperfect.
Every issue mapped to the pages that drive pipeline, scored on effort and impact. A ranked fix list, not an alphabetised bug report.
Our technical team implements directly, or pairs with your engineers. Tracked, tested and verified before anything goes live.
Re-crawl, confirm indexation, watch rankings and AI citations. Monitoring flags regressions before they cost you traffic.
Foundation done, budget shifts to content, rankings and links. We keep watching the plumbing in the background.
Not sure if this is you?
Four things B2B marketers say on first calls, and what's usually behind them.
Usually indexation or internal linking. Pages that exist but aren't crawled, or money pages with nothing pointing at them. Check Search Console coverage before you write another word.
Areas 01 & 03Often a rendering problem, not a content one. If your features and pricing load client-side, there's nothing for an engine to extract or cite when a buyer asks it to compare.
Areas 02 & 04Almost always redirect mapping and lost internal links. Recoverable, but it gets harder the longer the old URLs stay dead. This is the most common reason teams call us.
Area 05The audit wasn't the deliverable. The fix was. If nobody implemented it, you bought a document. We ship the change, or sit with your engineers until it's live.
Our processFAQs
Maybe not much of it. If your site is modern, fast and simple, technical cleanup takes weeks and we'll tell you that on the call. The sites that genuinely need it are large, programmatic, JavaScript-heavy, or recently migrated.
Diagnosis takes about a week. Most fixes ship inside the first month. Larger migrations and replatforms run longer, and we scope that up front rather than discovering it in month three.
Either. We implement directly with CMS or repo access, or we brief and pair with your engineers. Whichever gets it live faster.
Directly. If ChatGPT or Perplexity can't render or parse your product page, you don't get cited in the comparison. Clean structure, schema and extractable answers are the foundation for both channels. It's one piece of work serving two.
Yes. We diagnose redirect losses, indexation gaps and lost internal links, then rebuild what was dropped. Recovery is one of the more common reasons B2B teams come to us.
Yes. Every plan includes technical work as standard and it's one of the first things we do. This page exists for teams whose main blocker is technical rather than content.
A 30-minute call. We crawl your site beforehand and walk you through what's blocking your best pages, whether or not you work with us.
