SEO content & strategy
Your buyers already told your reps exactly what they're comparing, what they're worried about and what nearly killed the deal. Most agencies never listen to a single one of those calls.
Not ready? Grab our 90 days to revenue SEO playbook
| Target keyword | Vol/mo | Demos |
|---|---|---|
| what is workflow automation | 14,800 | 0 |
| productivity tips for teams | 9,900 | 0 |
| project management templates | 6,600 | 1 |
| how to run a standup | 3,200 | 0 |
| team collaboration guide | 2,400 | 0 |
| Twelve months of publishing | 36,900 | 1 |
| Target keyword | Vol/mo | Demos |
|---|---|---|
| [competitor] alternatives | 320 | 19 |
| [you] vs [competitor] | 210 | 14 |
| best [category] for fintech | 140 | 11 |
| [category] with SOC 2 | 90 | 8 |
| [category] Salesforce integration | 70 | 6 |
| One quarter of publishing | 830 | 58 |
50+ B2B SaaS companies trust us to deliver sales pipeline
Sessions are up 40%. Demo bookings haven't moved. Sales still runs entirely on outbound.
Generic, hedged, could be any vendor in your category. Your own team wouldn't send it to a prospect.
Buyers are comparing you to three tools right now. Your content pretends those tools don't exist.
Years of archive competing with itself, eating crawl budget, earning nothing. Nobody wants to prune it.
You're not publishing too little. You're publishing the wrong 200 pages.
What we do
Every agency in your shortlist says "bottom of funnel". The difference is where the raw material comes from.
We plug into your recorded sales calls and build a knowledge base of how buyers actually talk. The objections, the comparisons, the phrase they use that nobody in marketing has heard.
Alternatives, comparisons, integrations, "best X for Y". We exhaust the searches made with budget approved before touching anything informational.
Named competitors. Real product screenshots. An honest answer to "who is this not for". Hedged content ranks for nothing and convinces nobody.
Ranking and being cited are different jobs. Answer blocks, comparison tables and schema so ChatGPT, Perplexity and AI Overviews can lift a clean answer and name you.
Your existing archive is usually the fastest win available. Pages sitting at positions 11 to 20 need a rewrite, not a replacement.
The money pages
Low volume, high intent. These get built first, in roughly this order.
01 Alternatives
Someone is actively leaving a tool. The highest-intent search in B2B, and the one most companies are too polite to target.
02 Comparison
Written honestly, including where they're the better fit. Buyers trust the page that admits something, and so do LLMs.
03 Best-for
The exact phrasing buyers type into ChatGPT. Narrow enough to win, specific enough to convert.
04 Integrations
The most neglected high-intent page on most SaaS sites. Usually written as documentation instead of as a reason to buy.
05 Use case
Mapped to the roles in the buying committee, because the champion and the signer are searching different things.
06 Objection
Security, compliance, migration effort, pricing. Straight from your call recordings, because that's where deals actually stall.
Our process
Content live in weeks, not after a three-month strategy phase you paid for and can't use.
Onboarding questionnaire, then access to your sales calls, analytics and CRM. We build the knowledge base everything else runs on.
Keyword mapping bottom to top, competitor gaps, and a shortlist of money pages you could defend to your CEO.
Briefed, drafted and edited by senior writers who've read the calls. Full revisions round via Drive before anything publishes.
Live on your site, structured so engines can quote it. We publish for you, or hand over ready-to-ship if you'd rather.
Track rankings, citations and demos per page. Budget moves toward whatever's converting, monthly.
Not sure if this is you?
Four things B2B marketers say on first calls, and what's usually behind them.
Almost always a keyword selection problem, not a writing one. If the strategy was built in a keyword tool sorted by volume, the content is doing its job. You just aimed it at people who aren't buying.
Area 02The writer never heard a sales call. Differentiation doesn't come from a style guide, it comes from knowing which three tools your buyer is weighing and what nearly stopped the last deal.
Areas 01 & 03Some are worth rewriting, most are worth merging or retiring. Pages at positions 11 to 20 are the fastest pipeline available to you and they're already paid for.
Area 05Fair, if all you can show is a traffic chart. Self-reported attribution on the demo form plus per-page tracking turns it into a number with content's name on it.
Step 5FAQs
Depends on the plan. Roughly 7 at the entry tier up to 20 on aggressive growth. If you have your own writers, you can take around 1.5x that number as content outlines instead. We'd rather reallocate toward whatever's converting than hit a fixed page count.
It's the single biggest quality difference, so we push hard for it. If your process or compliance won't allow it, we substitute customer interviews and win/loss notes. It works, it's just slower to get to the same depth.
No. We use AI in research and analysis, which is how we process call transcripts at volume, but pages are written and edited by people who understand your category. AI-drafted content reads generic and gets cited even less than it ranks.
Yes, and plenty of clients do. We supply the strategy, keyword mapping and detailed outlines, your team writes. You get more pages for the same spend, and we still handle formatting, publishing and measurement.
We'll challenge you on it, because comparison and alternatives pages are usually the highest-converting content you can own. But it's your brand. We'll build the strategy around use case, integration and objection pages instead.
If you have existing SEO equity, quick wins from rewriting page-two pages can land demos inside 90 days. Where genuinely new content is needed, four months onwards is the honest answer.
A 30-minute call. We'll look at what you've published, what your competitors rank for, and where the money pages are missing, whether or not you work with us.
