Link building
Buyers don't find you on your homepage. They find you in a roundup someone else wrote. So does ChatGPT, when it picks three vendors to recommend and you aren't one of them.
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best [category] software for a 200-person B2B team
Based on current reviews and roundups, three tools come up most often:
best [category] software for a 200-person B2B team
Based on current reviews and roundups, these come up most often:
50+ B2B SaaS companies trust us to deliver sales pipeline
The content is better than what's ranking above it. It doesn't matter. They have the authority and you don't.
Search "best tools in your category". Read the top five articles. Count how many name you.
Fifty DR40 placements on blogs nobody reads, pointed at a homepage that was never going to rank anyway.
Four agencies, four proposals, not one of them told you how many links you'd actually get.
You're losing on pages you don't own. Editing your homepage won't fix it.
What we do
All manual outreach. No PBNs, no link marketplaces, no bulk guest post networks.
The "best X" and "top tools" articles your buyers read while building a shortlist, and the single biggest source AI engines pull from when asked to recommend a vendor.
Audience overlap beats domain rating. One placement in a publication your ICP actually opens is worth ten on a general marketing blog.
Unlinked mentions still count as trust signals to AI engines. We chase both the link and the mention, on the sources your category's answers already lean on.
Your competitors have already done the hard part of finding which publications say yes. We work their backlink profile and go after the ones that matter.
The part most link vendors skip. Authority aimed at a page with no keyword strategy behind it is money spent on a number in a dashboard.
No "custom pricing"
Every link DA50+, every placement earned by manual outreach.
| Plan | Link credits | Content pieces |
|---|---|---|
| Light | 2 / month | 4 / month |
| Silver | 4 / month | 7 / month |
| Gold | 6 / month | 10 / month |
| Growth Team | 7 / month | 12 / month |
| Diamond | 8 / month | 14 / month |
| Aggressive Growth | 14 / month | 20 / month |
| Category King | Large-scale | Bespoke |
1 link credit = 1 backlink, and 2 link credits = 1 listicle mention. Each content piece is 1–3k words. Links and content move together. We'll shift the split toward whatever's driving pipeline rather than hitting a fixed count for the sake of it. See full pricing
Our process
Slower than buying links. It's the reason they still count in twelve months.
Which roundups rank for your money terms, which ones AI answers already cite, and which of them name your competitors but not you.
DA50+, real organic traffic, topically relevant, editorially run. Checked by a person, because DR alone hides a lot of dead sites.
Manual outreach with an angle an editor would actually want. Guest posts written to their standard, not spun to hit a word count.
Link lands in-content, aimed at a page with a keyword strategy behind it, with an anchor profile that stays natural.
Track live links, rankings and AI mentions. Chase anything that drops, and convert unlinked mentions as they appear.
Not sure if this is you?
Four things B2B marketers say on first calls, and what's usually behind them.
Classic authority gap. Their domain has fifteen years of links behind it and yours has three. Content alone won't close it. This is the one problem links genuinely solve.
Areas 02 & 04Look at what it cites. It's almost always third-party roundups. If you're not named in the articles it trusts, no amount of work on your own site puts you in that answer.
Areas 01 & 03Two likely reasons: the sites had domain rating but no real traffic or relevance, or the links pointed at pages with no keyword strategy behind them. Usually both.
Areas 02 & 05A fair thing to be annoyed about. Our counts are on this page by plan. If an agency won't state a threshold and a number, it's usually because the number moves depending on what they can source cheaply that month.
The numbersFAQs
Not usually, and we'd rather say so up front. Links work when they point at pages built to rank and convert. Pointed at the wrong pages they're an expensive way to move a number in Ahrefs. Link building runs as part of a wider programme.
Not currently. Data-led PR campaigns are a different discipline with a different cost base, and we'd rather point you to a specialist than half-run it. What we do is manual editorial outreach: guest posts, roundups, review sites and brand mentions.
Yes, though not in the way they matter for Google. AI engines lean heavily on third-party roundups and comparison pages when picking which vendors to name. Getting into those pages is the most direct route into the answer, and an unlinked mention still counts.
DA50+ as the floor, with organic traffic and topical relevance checked manually on top. Neither metric is perfect, both can be inflated, which is why a person reviews every target rather than trusting the score.
Individual links can move a page-two ranking within weeks. Meaningful authority change is a quarter or two of consistent work. Anyone promising faster is either buying links or counting placements nobody sees.
We monitor live links and chase anything that drops. Sites get sold, articles get pruned, editors change. Recovery is part of the ongoing work rather than a separate line item.
A 30-minute call. We'll show you the pages deciding your category's shortlist, and which ones you're missing from, whether or not you work with us.
