Episode 501
A $100M SaaS AI SEO Strategy (Steal This Now!)
Sam breaks down the AI SEO playbook behind Gamma, the SaaS company that just crossed $100M/year, showing how to get recommended inside ChatGPT, which pages win citations, and how to track whether AI search is actually booking demos.
What we cover
- How Gamma structured their AI SEO strategy to cross $100M/year by getting consistently recommended inside ChatGPT, not just ranking in Google
- The page-building rules that make AI tools actually quote your product, and how Chattermill used them to go from 20% to 80% AI mention rate
- How to identify which AI search queries are worth targeting first, focusing on buyer-intent prompts where your category has a clear win condition
- How Kubaru drove 60% of new leads from organic search by tying AI citations back to self-reported attribution on demo forms and sales calls
- The citation maintenance system MarqVision ran to climb demo bookings within 6 weeks, and the signals that tell you whether AI search is generating real pipeline
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