Episode 491
Asking London B2B Marketing Questions (SEO, SaaS, LinkedIn, & More)
Sam takes to the streets of central London to quiz random members of the public on SEO, LinkedIn, and AI recommendations, surfacing the perception gaps every B2B marketer should know about.
What we cover
- What random Londoners actually think LinkedIn is for, and whether the gap between “professional network” and “just another social channel” is a brand positioning opportunity or a content strategy mistake
- ChatGPT versus Google: which source the public trusts more for business decisions, and what that split means for where B2B buyers are heading for vendor recommendations right now
- Why prompts matter more than keywords for AI search, and how consistent brand signals in the right context replace the old game of ranking page one for a single term
- How to get your business recommended by AI engines like ChatGPT, including the role of topical depth, authoritative mentions, and being the obvious answer to a specific problem
- The lead generation strategies that still drive B2B pipeline in 2026 and why layering SEO fundamentals with GEO gives SaaS companies the best shot at predictable inbound
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