Episode 497
Cold Calling is DEAD. Here's What Works in 2026!
Sam traces his B2B journey from solo cold-calling grind to a bootstrapped content engine generating $300k/month, and breaks down the seven-channel inbound system that replaced cold outreach as the primary growth driver.
What we cover
- Why cold calling alone can’t scale: hours of dialing yield a handful of real conversations, while a content and SEO engine compounds every month
- The seven-channel 2026 B2B growth system Sam uses at Breaking B2B: customer research, SEO and AEO, founder brand, podcast and YouTube, podcast guesting, inbound-led outbound, and partnerships
- How landing early retainer clients through targeted cold outreach to VPs of Marketing, CMOs, and Heads of Demand kept the business afloat while the content flywheel was being built
- The “money keywords” strategy: going after high-intent, bottom-of-funnel searches where buyers are already in-market and ready to talk
- Why Breaking B2B’s $300k/month bootstrapped revenue now runs on SEO plus AEO across Google, ChatGPT, and Perplexity rather than any outbound motion
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