Episode 506
How I Automate SEO & AEO With Claude Code (Copy This)
Sam walks through his full Claude Code workflow for turning sales call transcripts into a keyword-backed AI SEO content plan, covering three setup levels and the one-prompt approach that connects your call tool and Ahrefs via MCP.
What we cover
- Why starting with sales call transcripts beats starting with keyword tools, using real buyer pain points, objections, and competitor mentions as the research input
- How AI search favors buyer language over raw search volume, which means transcript language maps directly to the high-intent prompts your buyers actually use
- The three-level Claude Code setup: simple (upload transcripts manually), medium (automated pipeline), and advanced (MCP connection to your call recording tool)
- How to connect your call tool to Claude via MCP and run a single prompt that pulls from both call data and the Ahrefs MCP to map signals to keywords
- The full process for extracting pain points, objections, and exact prospect language from transcripts to build a content plan anchored to high-intent keywords
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