Episode 500
My $4,000,000 B2B Content Strategy (Full Breakdown)
Sam Dunning and Samu Kovacs break down the exact three-channel content system behind Breaking B2B's $4M revenue. You get the full blueprint: money-prompt research, LinkedIn organic plus paid amplification, and a YouTube flywheel that turns one video into newsletter content, ads, and landing page embeds.
What we cover
- The 3-channel system driving $4M/year in B2B inbound: AI SEO, LinkedIn organic plus paid amplification, and YouTube, and why the three compound only when they feed each other
- How to mine your CRM and sales call recordings (Gong, Fathom, Fireflies) to find the “money prompts” your ICP types into ChatGPT and Claude when they have buying intent
- The AI SEO content formula: identify the format getting cited in LLMs (listicles, G2, Reddit), build a more authoritative version on your own site featuring your product as the painkiller, then earn spots on those external sources
- The LinkedIn amplification loop: post consistently, build in public around real client results, then boost the organic posts that land; Sam 3xed LinkedIn ad spend in three months because inbound calls kept citing it
- The YouTube-first flywheel: one search-optimized video becomes LinkedIn short clips, newsletter ideas, and embedded landing page assets, compounding share of voice on Google and LLMs simultaneously
Want to use SEO and GEO to generate revenue?
Book a call here to see how Breaking B2B can help your team turn organic search into pipeline.
