Episode 495
SaaS Marketer's Guide to Success in 2026
Aimen Chouchane has been the first marketing hire at four B2B tech companies. He and Sam unpack the GTM mistakes founders repeat, why chasing LinkedIn AI hype backfires, and the organic SEO play that consistently beats paid ads.
What we cover
- What it’s really like being the first marketing hire at a B2B tech company four times over, and the patterns that repeat across each
- The GTM mistakes founders make before they’ve defined who marketing is actually for, and how those early decisions box you in
- Why marketing and sales need to operate as one team with one set of numbers, not two departments trading blame at the end of the quarter
- The organic SEO play that consistently outperforms paid ads for B2B SaaS, plus how to build the internal case for it when the CFO wants a faster answer
- How to set realistic marketing expectations in the first 90 days so the business isn’t measuring the wrong thing at the wrong time
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