Episode 490
The Best B2B Marketing Strategies for 2026
Sam Dunning and Samu Kovacs break down five B2B marketing strategies generating real pipeline in 2026: customer research, SEO and AI search, LinkedIn founder brand, YouTube, and influencer partnerships. Each tactic comes with a concrete playbook drawn from accounts like RB2B and Fibler.
What we cover
- Interview 7 to 10 recently won customers (plus a few churned) on Zoom, record with Fathom, then run the transcripts through an LLM to extract the exact words they use for pain points, so every page, ad, and LinkedIn post speaks their language instead of your internal jargon
- Target four money prompt types for SEO and AI search: “best X software” listicles, vendor vs. vendor comparisons, competitor alternatives, and niche integrations or verticals, to show up when buyers are actively in-market rather than just browsing
- Build a LinkedIn founder brand by connecting with roughly 100 ICP-matched prospects per week via Sales Navigator, commenting on five target accounts daily, and layering in thought leadership ads to retarget site visitors and cold ICP lists once budget allows
- Win on YouTube by pulling what already works in your niche from competitor data (thumbnail styles, title structures, hooks), then out-depth everyone by giving away full playbooks; surface-level content loses trust to whoever goes deeper
- Run B2B influencer partnerships by teaming with founders who already have your ICP as their LinkedIn audience, sharing detailed case studies including what worked and what did not, to generate steady inbound pipeline without relying on your own brand credibility alone
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